I recently came across a post in Linked-In where someone was asking what they should put on the back of their business cards. There were several posts that suggested a photo of their office, a map, reinforcement of their brand, football schedule of the home college team, etc… The poster was really looking for something of value he could put on the back of the business card. He noted an example of a Vegas-based business that put blackjack tips on the back of their business card. The poster noted that he has always kept this card in his wallet, because he actually used it!
Here is my tip: Put a juicy headline on the back that sends them to a squeeze page. For example:
Download My Free Report “9 Secrets to Wealth”
- Learn how to double your income on 30 days!
- Learn the “tricks” that the pros use.
www.onlinecrmsolution.com
Think of the back of your business card as a PPC ad…in fact split-test your cards and see which ads get the best results (I don’t expect anyone to actually do that, but it’s a fun idea!)
Another good idea is to offer a promo code for 10% off a shopping cart purchase, or send them to a discounted order form with 10% off your list price. The order form can say, “Hey thanks for keeping my business card. Order below and get 10% off the regular list price!”
Thanks for Reading,
–Martin