Posted January 7th, 2009 by martincash
I read a great paper this morning concerning the use of online coupon codes. It struck a cord with me when the author described people abandoning shopping carts that ask for coupon codes because I’ve actually done this on several occasions. Several times I have gotten to the final checkout screen and the website asks if I have a coupon code. This is a psychologically distressing event because I feel that I am not taking advantage of a potential offer, so I scour the Internet trying to find a coupon code on one of those deal sites. If I don’t find one, I may completely abondon the sale. If I do find a coupon code, the intention of segmentation via price discrimination really didn’t work for the seller. There is some other interesting topics discussed in this paper and a bunch of fancy-pants geeky equations. Go here for the paper:
Price Discrimination through Online Couponing:
Impact on Likelihood of Purchase and Profitability
-Martin
Posted January 6th, 2009 by martincash
The past two days I’ve had the pleasure to work with Thomas Barry and Mark Arnold of Secure Asset Preservation. They provide various financial planning services primarily to a mature (aka senior citizen) female market. We did the basic stuff like take his old ACT database and put into Infusionsoft. We put a basic plan together to start a direct mail marketing campaign with the intent to bring them to his website to download a free report. Pretty basic Internet marketing stuff. They are a great bunch of guys -very friendly and intelligent. We actually had a great time the past two days.
In one of our chit-chats between work sessions yesterday we were talking about our favorite beers and I mentioned that since I moved out here to Phoenix, I have really taken a liking to Corona with fresh lime. So this morning Mark and I were working on Tom’s website when Tom walked in with a huge bag of limes and said that he has something for me. At lunch, we all walked out into the parking lot and Tom opens the rear doors of this truck displaying five cases of Corona!
There is really no point to this blog other than to plug Secure Asset Preservation, and rub everyone’s noses in my gift. I won’t use this post as a platform to preach on how customer service really pays off. Honestly this was more of a pay-off for future services.
I guess there is one valid thing that I learned form this experience: I can be bribed VERY easily.
-Martin
