Many business use a sales process that is built around issuing a “Quote” to a prospect. After a sales person has initiated contact with a prospect, the quoting process begins. This includes determining what specific products the prospect is interested in and taking into account any variables in pricing to adjust the final quoted price. After the quote is complete, the sales person sends the prospect a final quote and then waits for a response… [crickets chirping]
Why send the prospect a quote, when you can just send them a unique Buy Now link? After the sales person has determined the final adjusted sale price (the quoted price), the sales person can just send the prospect and email with a time sensitive (i.e. good for 48 hours) Buy Now link. The prospect clicks the Buy Now link, they go to the shopping cart checkout page with the quoted price and all items pre-filled in the cart, and the prospect purchases and becomes a client. A Buy Now link is a much more persuasive selling device than a piece of paper or email with a quote.
If your business is built around a quoting system, and you can realistically sell items online, head over to the Fusebox and take a look at the opportunity management videos. Or click this link to check out an article on the subject (complete with screen-shots.)
FYI, If you are a current Infusionsoft customer, you likely purchased via a Buy Now link that was sent from your Infusionsoft sales associate…PWNED!
